Creative Assets

UBER + Uber Eats

Winning Uber for Business website work was our foot in the door. Then, in 2 short years, my team helped grow the account by 225%, creating campaigns, messaging guides, landing pages, and so much more in support of its many sub-brands.

Cut to a few years, and thousands of assets later. Click here to view a sampling via Google Slides.

Creative Direction, Copywriting

Quarterly Product Release (QPR)

LINKEDIN

Each quarter, LinkedIn Talent Solutions unveils updates that streamline how businesses source, connect with, and manage talent professionals, throughout the hiring pipeline.

Our team develops a fresh narrative for each update, which unfolds across in-app surfaces, video assets, and landing pages. Here are a few examples I’ve managed for recent releases:

• August 2024
• May 2024
• February 2024

Creative Direction, Art + Copy

Merchant Academy

UBER EATS

Delivery diehards (like yours truly) depend on Uber Eats for a satisfying experience, whether they’re in the market for dumplings, diapers, or Dewars.

So for merchants considering (or fortifying) their presence on the app, we created an equally convenient learning experience.

Enter Merchant Academy, an educational hub that gives fresh and well-seasoned merchants alike access to the educational tools they need to get set up and thrive on the platform.

Content Planning, Copy Support

Learning Content

FACEBOOK BLUEPRINT

Facebook Blueprint, known today as Meta Blueprint, is an e-learning platform geared toward small businesses and marketing professionals alike. Our social content provided tips, links to free lessons, and success stories celebrating growth. Click through the carousel (left) to see sample posts.

Content Strategy, Copy

Rock Your Profile

LINKEDIN

LinkedIn’s “Rock Your Profile” team travels to events like SXSW to help job-seeking attendees put their best foot forward. Our goal in developing this video was to draw eyes while light-heartedly unpacking the benefits of having a stand-out profile.

Concept Development, Copy

eBook

LINKEDIN TALENT SOLUTIONS

LinkedIn Talent Solutions is a recruiter’s best friend. The platform, best known for linking hiring pros with candidates, also provides resources to better prepare for the candidate interview.

This ebook was developed to help hiring managers take care that their hiring style is sending the right message about their company.

Click the image to view the ebook (PDF), also accessible through this gated page.

Research, Structure, Copy

Win-Win

AFFIRM

With Affirm, approved consumers can pay over time at thousands of their favorite stores, with no late fees or compounding interest.

For shoppers, it’s a more responsible way to pay. And for merchants, that added purchasing power means more customers, higher average order value (AOV), and boosted brand loyalty.

This select video from a larger series speaks to merchant audience, focusing on the promise of increased AOV.

Oversight, Copy Support, Production Support

Zero Emissions.
Endless Potential.

CUMMINS

Today, Electrified Power is one of Cummins’ largest global divisions. But the company didn’t always get credit for leading the charge or sparking meaningful dialog around sustainable power.

So we created a new look, backed by confident, direct messaging, to share just a few of the heavy-duty applications the technology makes possible.

Tap through the image to view samples.

Content Strategy, Copy

Hydrogen Is How

CUMMINS

Cummins’ strides in the development of formerly “alternative” power sources, such as hydrogen fuel cells, are changing the industry — and impacting the planet.

At left are samples from a national digital media campaign geared toward audiences considering adding fuel cell power to their power portfolio.

Concept, Copy

Orthopedics & Sports Medicine

OUR LADY OF LOURDES

Print ad series developed for Our Lady of Lourdes Regional Medical Center. Precursor to the Lourdes Promise campaign.

Ad Copy, Concept Development

Connect2Compete

COX COMMUNICATIONS

Select video from a series spotlighting educators, volunteers and students who benefit from Connect2Compete. The program provides discounted home internet to families with K-12 students receiving government assistance. Additional work here.

Creative Director, Script/Interviews

Holiday Emails

TABASCO®

Select TABASCO Country Store® emails produced for Holiday 2017. Click to open in a new window.

Content, Concept Development

Outdoor Boards

TABASCO®

Select boards for TABASCO® promoting Avery Island and Jungle Gardens tours.

Headlines

Self-Promo Coasters & Notebooks

BBR Creative

Sampling of agency promo goodies, general + holiday coaster series and notebook series. Click to expand.

Headlines, Concept Development

Holiday Cards

BBR Creative

Holiday card series encouraging recipients to acknowledge the people in their lives who "spread joy like it's their job." Specifically: hair stylists, mail carriers, animal caregivers, favorite servers and baristas, and next-door neighbors.

Concept, Copy